"Facets of Band Equity and Brand Survival:A Longitudinal Examination"

James Wilcox, Natalia Kolyesnikova, Timothy Dodd, Dale Duhan, Debra Laverie

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)202-214
JournalInternational Journal of Wine Business Research
StatePublished - 2008

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