TY - JOUR
T1 - External Information Sources of Product Enthusiasts Differences between Variety Seekers, Variety Neutrals, and Variety Avoiders
T2 - Differences between variety seekers, variety neutrals, and variety avoiders
AU - Gustafson, Albert
AU - Dodd, Timothy
AU - Pinkleton, Bruce E.
PY - 1996/5
Y1 - 1996/5
N2 - The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety-seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted.
AB - The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety-seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted.
UR - http://www.scopus.com/inward/record.url?scp=0030306462&partnerID=8YFLogxK
U2 - 10.1002/(sici)1520-6793(199605)13:3<291::aid-mar3>3.0.co;2-7
DO - 10.1002/(sici)1520-6793(199605)13:3<291::aid-mar3>3.0.co;2-7
M3 - Article
VL - 13
SP - 291
EP - 304
JO - Psychology and Marketing
JF - Psychology and Marketing
IS - 3
ER -