External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders

Tim H. Dodd, Bruce E. Pinkleton, A. William Gustafson

Research output: Contribution to journalArticlepeer-review

49 Scopus citations

Abstract

The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety-seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted.

Original languageEnglish
Pages (from-to)291-304
Number of pages14
JournalPsychology and Marketing
Volume13
Issue number3
DOIs
StatePublished - May 1996

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