TY - GEN
T1 - Exploring the linkages between firm interactivity, innovation, and improved business performance
AU - Kim, Yongjin
AU - Song, Jaeki
AU - Baker, Jeff
AU - Nam, Kichan
PY - 2010
Y1 - 2010
N2 - In today's dynamic and hypercompetitive business environment, knowledge and innovation have emerged as bases for sustained competitive advantage. This paper addresses two specific research questions. First, we ask, "What is the effect that firm interactivity has on various types of innovation?" As we address this question, we explain that interactivity helps firms create knowledge, which then promotes and enables innovation. Second, we ask, "How do the various types of innovation impact firm performance?" We develop a research model and a set of hypotheses from the basis of organizational knowledge creation theory and the knowledge-based view of the firm. We test this model using survey data, and find that interactivity is positively associated with innovation. We also find that several types of innovation, including service innovation, process innovation, and organizational innovation have a positive impact on firm performance.
AB - In today's dynamic and hypercompetitive business environment, knowledge and innovation have emerged as bases for sustained competitive advantage. This paper addresses two specific research questions. First, we ask, "What is the effect that firm interactivity has on various types of innovation?" As we address this question, we explain that interactivity helps firms create knowledge, which then promotes and enables innovation. Second, we ask, "How do the various types of innovation impact firm performance?" We develop a research model and a set of hypotheses from the basis of organizational knowledge creation theory and the knowledge-based view of the firm. We test this model using survey data, and find that interactivity is positively associated with innovation. We also find that several types of innovation, including service innovation, process innovation, and organizational innovation have a positive impact on firm performance.
KW - Innovation
KW - Interactivity
KW - Knowledge creation
KW - Performance
UR - http://www.scopus.com/inward/record.url?scp=85069300875&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85069300875
SN - 9780615418988
T3 - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
BT - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
PB - Association for Information Systems
T2 - 31st International Conference on Information Systems, ICIS 2010
Y2 - 12 December 2010 through 15 December 2010
ER -