Exploring the linkages between firm interactivity, innovation, and improved business performance

Yongjin Kim, Jaeki Song, Jeff Baker, Kichan Nam

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In today's dynamic and hypercompetitive business environment, knowledge and innovation have emerged as bases for sustained competitive advantage. This paper addresses two specific research questions. First, we ask, "What is the effect that firm interactivity has on various types of innovation?" As we address this question, we explain that interactivity helps firms create knowledge, which then promotes and enables innovation. Second, we ask, "How do the various types of innovation impact firm performance?" We develop a research model and a set of hypotheses from the basis of organizational knowledge creation theory and the knowledge-based view of the firm. We test this model using survey data, and find that interactivity is positively associated with innovation. We also find that several types of innovation, including service innovation, process innovation, and organizational innovation have a positive impact on firm performance.

Original languageEnglish
Title of host publicationICIS 2010 Proceedings - Thirty First International Conference on Information Systems
PublisherAssociation for Information Systems
ISBN (Print)9780615418988
StatePublished - 2010
Event31st International Conference on Information Systems, ICIS 2010 - Saint Louis, MO, United States
Duration: Dec 12 2010Dec 15 2010

Publication series

NameICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Conference

Conference31st International Conference on Information Systems, ICIS 2010
CountryUnited States
CitySaint Louis, MO
Period12/12/1012/15/10

Keywords

  • Innovation
  • Interactivity
  • Knowledge creation
  • Performance

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