TY - JOUR
T1 - Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders
AU - Humphrey, William
AU - Laverie, Debbie
AU - Shields, Alison
N1 - Publisher Copyright:
© The Author(s) 2019.
PY - 2021/4
Y1 - 2021/4
N2 - We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the study provide empirical support that text reminders are positively related to assignments turned in on time, perceived task mastery orientation, perceived confidence with course material, and overall performance in the class. In addition, a description of how the text service can be employed in a marketing course is provided.
AB - We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the study provide empirical support that text reminders are positively related to assignments turned in on time, perceived task mastery orientation, perceived confidence with course material, and overall performance in the class. In addition, a description of how the text service can be employed in a marketing course is provided.
KW - encouraging student performance
KW - mobile
KW - perceived competence
KW - task mastery
KW - text message reminders
UR - http://www.scopus.com/inward/record.url?scp=85063067253&partnerID=8YFLogxK
U2 - 10.1177/0273475319836271
DO - 10.1177/0273475319836271
M3 - Article
AN - SCOPUS:85063067253
VL - 43
SP - 91
EP - 102
JO - Journal of Marketing Education
JF - Journal of Marketing Education
SN - 0273-4753
IS - 1
ER -