TY - JOUR
T1 - Exploring entrepreneurial cognition in franchisees
T2 - A knowledge-structure approach
AU - Seawright, Kristie W.
AU - Smith, Isaac H.
AU - Mitchell, Ronald K.
AU - Mcclendon, Richard
PY - 2013/3
Y1 - 2013/3
N2 - Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.
AB - Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.
UR - http://www.scopus.com/inward/record.url?scp=84875244288&partnerID=8YFLogxK
U2 - 10.1111/j.1540-6520.2011.00467.x
DO - 10.1111/j.1540-6520.2011.00467.x
M3 - Article
AN - SCOPUS:84875244288
SN - 1042-2587
VL - 37
SP - 201
EP - 227
JO - Entrepreneurship: Theory and Practice
JF - Entrepreneurship: Theory and Practice
IS - 2
ER -