Exploring entrepreneurial cognition in franchisees: A knowledge-structure approach

Kristie W. Seawright, Isaac H. Smith, Ronald K. Mitchell, Richard Mcclendon

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

Original languageEnglish
Pages (from-to)201-227
Number of pages27
JournalEntrepreneurship: Theory and Practice
Issue number2
StatePublished - Mar 2013


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