TY - JOUR
T1 - Explicating the inductive realist model of theory generation
AU - Hunt, Shelby D.
N1 - Publisher Copyright:
© 2015, Academy of Marketing Science.
PY - 2015/6
Y1 - 2015/6
N2 - The inductive realist model of theory generation (Hunt, AMS Review, 3(2), 61–73, 2013) proposes a process model of theory generation that links discovery and justification. This article further explicates the inductive realist model of theory generation by addressing the major issues that marketing academics have raised. Specifically, this article provides answers to six of the most commonly asked questions. (1) Why is the model called “inductive realist”? (2) Is the real world of theory generation as linear as the model depicts? (3) Is the model positive or normative? (4) How does the model relate to the “theory-in-use” approach? (5) Is the model a testable, causal model? (6) Does all “problem recognition” start with “current disciplinary knowledge”?
AB - The inductive realist model of theory generation (Hunt, AMS Review, 3(2), 61–73, 2013) proposes a process model of theory generation that links discovery and justification. This article further explicates the inductive realist model of theory generation by addressing the major issues that marketing academics have raised. Specifically, this article provides answers to six of the most commonly asked questions. (1) Why is the model called “inductive realist”? (2) Is the real world of theory generation as linear as the model depicts? (3) Is the model positive or normative? (4) How does the model relate to the “theory-in-use” approach? (5) Is the model a testable, causal model? (6) Does all “problem recognition” start with “current disciplinary knowledge”?
KW - Inductive realism
KW - Philosophy of science
KW - Scientific discovery
KW - Scientific realism
KW - Theory development
UR - http://www.scopus.com/inward/record.url?scp=85069782894&partnerID=8YFLogxK
U2 - 10.1007/s13162-015-0064-x
DO - 10.1007/s13162-015-0064-x
M3 - Article
AN - SCOPUS:85069782894
VL - 5
SP - 20
EP - 27
JO - AMS Review
JF - AMS Review
SN - 1869-814X
IS - 1-2
ER -