Explaining differences in firms’ responses to activism

Theodore Waldron, Chad Navis, Greg Fisher

Research output: Contribution to journalArticlepeer-review


Activist campaigns describe efforts to modify socially or environmentally detrimental industry practices by contesting prominent industry members' versions of those practices (i.e., target firms). We adopt a sociocognitive perspective to account for variance in when and how the managers of target and nontarget firms attend to, interpret, and respond to pressure from activists. Overall, we enhance theory by explaining why firms in an industry differ in their reactions to activism, even when they are subject to common campaigns and strategies.
Original languageEnglish
Pages (from-to)397–417
JournalAcademy of Management Review
StatePublished - 2013


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