TY - JOUR
T1 - Expanding the crisis planning function
T2 - Introducing elements of risk communication to crisis communication practice
AU - Williams, David E.
AU - Olaniran, Bolanle A.
PY - 1998
Y1 - 1998
N2 - This study suggests the use of elements of risk communication for use by crisis communication practitioners who will face an increasing industrial reliance on new technology which might be associated with potential health and environmental harm. A case study of a small company crisis revealed that the elements of anticipation, public involvement, public trust, technological comparison, and media tolerance might be useful to public relations practitioners dealing with technological crises.
AB - This study suggests the use of elements of risk communication for use by crisis communication practitioners who will face an increasing industrial reliance on new technology which might be associated with potential health and environmental harm. A case study of a small company crisis revealed that the elements of anticipation, public involvement, public trust, technological comparison, and media tolerance might be useful to public relations practitioners dealing with technological crises.
UR - http://www.scopus.com/inward/record.url?scp=0032164115&partnerID=8YFLogxK
U2 - 10.1016/S0363-8111(99)80147-7
DO - 10.1016/S0363-8111(99)80147-7
M3 - Article
AN - SCOPUS:0032164115
SN - 0363-8111
VL - 24
SP - 387
EP - 400
JO - Public Relations Review
JF - Public Relations Review
IS - 3
ER -