Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams

Nathan Pifer, Jennifer Y Mak, Won-Yul Bae, James J Zhang

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)88-106
JournalMarketing Management Journal
StatePublished - 2015

Fingerprint Dive into the research topics of 'Examining the Relationship Between Star Player Characteristics and Brand Equity in Professional Sport Teams'. Together they form a unique fingerprint.

Cite this