Examining the effects of gender and presentation mode on learning from a multimedia presentation

Fanni Coward, Steven Crooks, Raymond Flores, Dan V. Dao

Research output: Contribution to journalArticlepeer-review


Visual presentation modes in multimedia learning include pictures, video, and animations. Research also reveals cognitive differences between males and females (Halpern, 2004). Which one of the presentation modes is more effective? Can one of these presentation modes be more effective for a specific gender? This study aimed to investigate the role of gender and presentation mode in multimedia learning. Participants were 72 university students randomly assigned to one of the two different versions of a computer-based multimedia program (narration with animation vs. narration with static images). A 2 × 2 factorial design is created by crossing gender and presentation mode (animation vs. static image). Dependent measures consisted of a transfer and a comprehension test. The results showed a significant modality by gender interaction on the comprehension test. Females performed better studying animations, whereas males performed better studying static pictures. The results are interpreted
Original languageEnglish
Pages (from-to)48-69
JournalGÉNEROS- Multidisciplinary Journal of Gender Studies.
StatePublished - Feb 2012


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