Examining the Effects of Celebrity Endorsements on Brand Equity and Self-Brand Connection

Abhishek Dwivedi, Lester W. Johnson, Robert McDonald

Business Administration

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - 2015

Fingerprint Dive into the research topics of 'Examining the Effects of Celebrity Endorsements on Brand Equity and Self-Brand Connection'. Together they form a unique fingerprint.

Cite this