Everything’s Negative about Nigeria: A Study of U.S. Media Reporting on Nigeria

Oluseyi Samuel Adegbola, Jackie Skarda-Mitchell, Sherice Gearhart

Research output: Contribution to journalArticlepeer-review


Previous research on international communication cites under-reporting and negative coverage as major problems of Western media reporting of the African continent. These problems are present specifically in US television coverage of African countries. Utilising agenda-setting and media framing theory, this study content analyses US television media coverage of Nigeria, Africa’s largest economy and most populous nation, in two 5-year time periods, 2005–2009 and 2010–2014. Reports broadcast by the big three networks (ABC, CBS, and NBC) were coded for issues, sources, valence, and frames (N = 643). Results corroborate existing research regarding the predominance of episodic frames and negative coverage across time periods. New findings concerning coverage of Nigeria by Western media organisations are discussed.
Original languageEnglish
Pages (from-to)47-63
JournalGlobal Media & Communication
StatePublished - 2018


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