Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program

Olumide Aborisade; Carlos Carpio; L. Mathews; Tullaya Boonsaeng; A. Perrett; K. Descieux

Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program

Olumide Aborisade, Carlos Carpio, L. Mathews, Tullaya Boonsaeng, A. Perrett, K. Descieux

Agricultural and Applied Economics

Research output: Contribution to conference › Paper

Original language	English
State	Published - Feb 2016

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@conference{a1e600729f03402b99553def776f8eb8,

title = "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program",

author = "Olumide Aborisade and Carlos Carpio and L. Mathews and Tullaya Boonsaeng and A. Perrett and K. Descieux",

year = "2016",

month = feb,

language = "English",

}

Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program

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