Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program

Olumide Aborisade, Carlos Carpio, L. Mathews, Tullaya Boonsaeng, A. Perrett, K. Descieux

Research output: Contribution to conferencePaper

Original languageEnglish
StatePublished - Feb 2016

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