Original language | English |
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State | Published - Feb 2016 |
Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown Branding Program
Olumide Aborisade, Carlos Carpio, L. Mathews, Tullaya Boonsaeng, A. Perrett, K. Descieux
Research output: Contribution to conference › Paper