Evaluating the Effectiveness of a Network of Communication Channels:

Susan Popham, Lora Arduser, Kelli Cargile Cook, Majorie R. Hovde, Amy Koerber, Scott Mogull, Pavel Zemliansky

Research output: Contribution to journalArticlepeer-review

Abstract

The administrators of many programs, organizations, and associations often wonder if their program is functioning effectively and for the best purposes of the program's members. In this era of wireless, global communication modes and social network sites, these administrators may wonder if newer communication channels meet the needs of the members and the program. This study reports the results of a survey of a national organization of teachers of technical communication, a survey that asked the membership to report their perceptions of the effectiveness of the current communication channels and their interest in forging new, networked communication channels. The results revealed to the administrators the changing population demographic of the membership, the members' willingness and interest in using newer communication channels, and their reasons for not using other channels of communication. Ultimately, the authors argue that such reflective analysis of communication channels is he
Original languageEnglish
JournalCouncil for Programs in Technical and Scientific Communication
StatePublished - Mar 2012

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