Ethics and marketing management: A retrospective and prospective commentary

Lawrence B. Chonko, Shelby D. Hunt

Research output: Contribution to journalReview article

26 Scopus citations

Abstract

The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management." In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospective that suggests directions for future research.

Original languageEnglish
Pages (from-to)235-244
Number of pages10
JournalJournal of Business Research
Volume50
Issue number3
DOIs
StatePublished - Dec 2000

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