Abstract
The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management." In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospective that suggests directions for future research.
Original language | English |
---|---|
Pages (from-to) | 235-244 |
Number of pages | 10 |
Journal | Journal of Business Research |
Volume | 50 |
Issue number | 3 |
DOIs | |
State | Published - Dec 2000 |