Ethical problems of advertising agency executives

Shelby D. Hunt, Lawrence B. Chonk

Research output: Contribution to journalArticlepeer-review

70 Scopus citations


A mail survey reports on ethical problems faced by 330 advertising agency executives. The most frequently cited difficult ethical problem is "treating clients fairly." Creating honest advertisements and representing clients whose products or services are unhealthy or not needed were also frequently mentioned. Many agency executives reported that such ethical problems affect both their performance and their relationships with co-workers.

Original languageEnglish
Pages (from-to)16-24
Number of pages9
JournalJournal of Advertising
Issue number4
StatePublished - Dec 1 1987


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