Enhancing firm performance: The role of brand orientation in business-to-business marketing

Yu Chang, Xinchun Wang, Dennis B. Arnett

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Fingerprint

Dive into the research topics of 'Enhancing firm performance: The role of brand orientation in business-to-business marketing'. Together they form a unique fingerprint.

Business & Economics