Original language | English |
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Pages (from-to) | 329 - 343 |
Journal | Journal of Personal Selling and Sales Management |
State | Published - 2005 |
Enhancing Customer-Needs Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence
Dennis Arnett, Vishag Badrinarayanan
Research output: Contribution to journal › Article › peer-review