Enhancing Customer-Needs Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence

Dennis Arnett, Vishag Badrinarayanan

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	329 - 343
Journal	Journal of Personal Selling and Sales Management
State	Published - 2005

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@article{b66aae50ab284bf993a1ba3de674bc73,

title = "Enhancing Customer-Needs Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence",

author = "Dennis Arnett and Vishag Badrinarayanan",

year = "2005",

language = "English",

pages = "329 -- 343",

journal = "Journal of Personal Selling and Sales Management",

}