Enhancing Customer-Needs Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence

Dennis Arnett, Vishag Badrinarayanan

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)329 - 343
JournalJournal of Personal Selling and Sales Management
StatePublished - 2005

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