TY - JOUR
T1 - Engaging Audiences with Behind-the-Scenes Science Media
AU - Richards, Othello
AU - Janét, Kristina
AU - Eris, Sevda
AU - Landrum, Asheley R.
N1 - Funding Information:
This work was supported by the National Science Foundation [DRL 1810990; DRL 1811019]. We would like to thank Sue Ellen McCann, Sarah Mohammad, Craig Rosa, and the Deep Look team at KQED for their help and support. The National Science Foundation supported this work under awards 1810990 and 1811019 to A. Landrum, S. Eris, and S. E. McCann.
Funding Information:
We would like to thank Sue Ellen McCann, Sarah Mohammad, Craig Rosa, and the Deep Look team at KQED for their help and support. The National Science Foundation supported this work under awards 1810990 and 1811019 to A. Landrum, S. Eris, and S. E. McCann.
Publisher Copyright:
© 2021 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2021
Y1 - 2021
N2 - This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity.
AB - This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity.
UR - http://www.scopus.com/inward/record.url?scp=85118266775&partnerID=8YFLogxK
U2 - 10.1080/08838151.2021.1984489
DO - 10.1080/08838151.2021.1984489
M3 - Article
AN - SCOPUS:85118266775
SN - 0883-8151
VL - 65
SP - 525
EP - 548
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -