Engaging Audiences with Behind-the-Scenes Science Media

Othello Richards, Kristina Janét, Sevda Eris, Asheley R. Landrum

Research output: Contribution to journalArticlepeer-review


This study explores the potential benefits of different formats of behind-the-scenes content for educational science media using the Differential Susceptibility to Media Effects Model. We also consider potential gender differences in response to the behind-the-scenes content and the influence of using an on-camera host versus a solely voiced-over production. The results suggest that professionally produced behind-the-scenes content may help broaden participation with science media; that is, we found that these types of behind-the-scenes content increase engagement with science video among women who score lower in science curiosity.

Original languageEnglish
Pages (from-to)525-548
Number of pages24
JournalJournal of Broadcasting and Electronic Media
Issue number4
StatePublished - 2021


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