Emotional and Cognitive Involvement of Consumers with Hotel Brands on Social Networking Sites

Na Su, Babu John Mariadoss, Dennis Reynolds

Research output: Contribution to journalArticlepeer-review

Abstract

Based on persuasion theories, the purpose of this paper is to examine relationships between four types of interactive consumer activities (viewing, liking, sharing and commenting) on hotel brand social networking sites (SNSs) and their cognitive and emotional responses to understand the psychological states underlying such actions and assess their influence on brand attitude and the brand–consumer relationship.
Original languageEnglish
Pages (from-to)377-390
JournalJournal of Hospitality and Tourism Insights
DOIs
StatePublished - Nov 2019

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