TY - JOUR
T1 - Emerging wine market in the Dominican Republic
T2 - Consumer market analysis
AU - Velikova, Natalia
AU - Murova, Olga
AU - Dodd, Tim H.
PY - 2013/12
Y1 - 2013/12
N2 - Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis.
AB - Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis.
KW - Consumer analysis
KW - Dominican Republic
KW - Emerging wine market
UR - http://www.scopus.com/inward/record.url?scp=84921425333&partnerID=8YFLogxK
U2 - 10.1016/j.wep.2013.07.001
DO - 10.1016/j.wep.2013.07.001
M3 - Article
AN - SCOPUS:84921425333
VL - 2
SP - 76
EP - 84
JO - Wine Economics and Policy
JF - Wine Economics and Policy
SN - 2213-3968
IS - 2
ER -