Emerging wine market in the Dominican Republic: Consumer market analysis

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis.

Original languageEnglish
Pages (from-to)76-84
Number of pages9
JournalWine Economics and Policy
Volume2
Issue number2
DOIs
StatePublished - Dec 2013

Keywords

  • Consumer analysis
  • Dominican Republic
  • Emerging wine market

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