Embodied Genres, Typified Performances, and the Engineering Design Process

Scott Weedon, T. Kenny Fountain

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Using rhetorical genre theory, the authors theorize the engineering design process as a type of embodied genre enacted through typified performances of bodies engaged with discourses, texts, and objects in genre-rich spaces of design activity. The authors illustrate this through an analysis of ethnographic data from an engineering design course to show how a genred repertoire of embodied routines is demonstrated for students and later taken up as part of their design work. A greater appreciation of the interconnection between genre and design as well as the role of typification in producing embodied genres can potentially transform how writing studies conceives of and teaches both design processes and genres in technical and professional communication settings.

Original languageEnglish
Pages (from-to)587-626
Number of pages40
JournalWritten Communication
Issue number4
StatePublished - Oct 2021


  • classroom lectures
  • design process
  • embodied genres
  • embodiment
  • engineering design
  • engineering pedagogy
  • ethnography
  • genre
  • metagenres
  • performance
  • typification


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