Elderly people and morality in virtual worlds: A cross-cultural analysis of elderly people's morality in interactive media

Leyla Dogruel, Sven Joeckel, Nicholas D. Bowman

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

This study examines elderly people's innate moral foundations in influencing decisions, and their subsequent enjoyment in an interactive media environment. The Moral Foundation Questionnaire was used to distinguish between the moral intuitions of elderly US and German respondents, who were believed to have divergent yet stable moral codes that would be salient in a novel virtual world. In an experimental design, participants (N=116) were confronted with a computer simulation in which they could decide to violate or uphold each of five moral intuitions. Germans and Americans differed in their moral foundations, yet for both groups higher moral salience led to a decrease in decisions to commit moral violations in a virtual world. Results for enjoyment were mixed.

Original languageEnglish
Pages (from-to)276-293
Number of pages18
JournalNew Media and Society
Volume15
Issue number2
DOIs
StatePublished - Mar 2013

Keywords

  • Digital immigrants
  • enjoyment
  • moral foundations theory
  • morality
  • virtual worlds

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