This article examines the expansion of U.S-based pay televisión services into the Latin American market in the late 1980s and early 1990s. The authors argue that this was an important transitional period in both the globalization of television and the development of theories to better understand and explain transnational media. In addition to indentifying the principal program services that participated, the article explains why Latin America was an attractive site for investment as well as why the enthusiasm tempered.
|Journal||Revista Latinoamericana de Ciencias de la Comunicación (Latin American Journal of Communication Sciences)|
|State||Published - Aug 2011|