TY - JOUR
T1 - Effects of Perceived Quality and Perceived Value of Campus Foodservice on Customer Satisfaction
T2 - Moderating Role of Gender
AU - Joung, Hyun Woo
AU - Choi, Eun Kyong
AU - Wang, Eugene
N1 - Publisher Copyright:
© 2016 Taylor & Francis.
PY - 2016/4/2
Y1 - 2016/4/2
N2 - This study investigated the effects of gender, perceived quality and perceived value of campus foodservice on customer satisfaction. A total of 346 participants were surveyed at a large, public university in the Southwest United States. The relationships among three latent constructs (perceived quality, perceived value, and customer satisfaction) were measured using structural equation modeling. The findings showed that both perceived quality and perceived value had significant effects on customer satisfaction. Furthermore, gender had a significant moderating role on the relationship between perceived quality and perceived value.
AB - This study investigated the effects of gender, perceived quality and perceived value of campus foodservice on customer satisfaction. A total of 346 participants were surveyed at a large, public university in the Southwest United States. The relationships among three latent constructs (perceived quality, perceived value, and customer satisfaction) were measured using structural equation modeling. The findings showed that both perceived quality and perceived value had significant effects on customer satisfaction. Furthermore, gender had a significant moderating role on the relationship between perceived quality and perceived value.
KW - Campus foodservice
KW - customer satisfaction
KW - perceived quality
KW - perceived value
UR - http://www.scopus.com/inward/record.url?scp=84958048537&partnerID=8YFLogxK
U2 - 10.1080/1528008X.2015.1042620
DO - 10.1080/1528008X.2015.1042620
M3 - Article
AN - SCOPUS:84958048537
SN - 1528-008X
VL - 17
SP - 101
EP - 113
JO - Journal of Quality Assurance in Hospitality and Tourism
JF - Journal of Quality Assurance in Hospitality and Tourism
IS - 2
ER -