TY - JOUR
T1 - Effective virtual new product development teams
T2 - An integrated framework
AU - Badrinarayanan, Vishag
AU - Arnett, Dennis B.
PY - 2008
Y1 - 2008
N2 - Purpose - Research on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the effectiveness of virtual new product development teams. Design/methodology/approach - The framework is developed by integrating perspectives from several research streams, including relationship marketing, new product development, knowledge management, the resource-based view, virtual teams, innovation, and communication. Findings - Factors impacting effective virtual interactions (i.e. improved decision quality and decision speed) and new product development (i.e. increased levels of creativity, innovativeness, and product development speed) are proposed. Research limitations/implications - Guidance is provided for managing virtual new product development teams. The paper offers testable propositions that can serve as a foundation for further research in this promising area. Originality/value - By synthesizing relevant perspectives from diverse literature streams, the paper offers a new framework for understanding and improving the functioning of virtual new product development teams.
AB - Purpose - Research on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the effectiveness of virtual new product development teams. Design/methodology/approach - The framework is developed by integrating perspectives from several research streams, including relationship marketing, new product development, knowledge management, the resource-based view, virtual teams, innovation, and communication. Findings - Factors impacting effective virtual interactions (i.e. improved decision quality and decision speed) and new product development (i.e. increased levels of creativity, innovativeness, and product development speed) are proposed. Research limitations/implications - Guidance is provided for managing virtual new product development teams. The paper offers testable propositions that can serve as a foundation for further research in this promising area. Originality/value - By synthesizing relevant perspectives from diverse literature streams, the paper offers a new framework for understanding and improving the functioning of virtual new product development teams.
KW - Product development
KW - Team working
KW - Virtual work
UR - http://www.scopus.com/inward/record.url?scp=42149166721&partnerID=8YFLogxK
U2 - 10.1108/08858620810865816
DO - 10.1108/08858620810865816
M3 - Article
AN - SCOPUS:42149166721
SN - 0885-8624
VL - 23
SP - 242
EP - 248
JO - Journal of Business and Industrial Marketing
JF - Journal of Business and Industrial Marketing
IS - 4
ER -