Effective virtual new product development teams: An integrated framework

Vishag Badrinarayanan, Dennis B. Arnett

Research output: Contribution to journalArticlepeer-review

51 Scopus citations


Purpose - Research on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the effectiveness of virtual new product development teams. Design/methodology/approach - The framework is developed by integrating perspectives from several research streams, including relationship marketing, new product development, knowledge management, the resource-based view, virtual teams, innovation, and communication. Findings - Factors impacting effective virtual interactions (i.e. improved decision quality and decision speed) and new product development (i.e. increased levels of creativity, innovativeness, and product development speed) are proposed. Research limitations/implications - Guidance is provided for managing virtual new product development teams. The paper offers testable propositions that can serve as a foundation for further research in this promising area. Originality/value - By synthesizing relevant perspectives from diverse literature streams, the paper offers a new framework for understanding and improving the functioning of virtual new product development teams.

Original languageEnglish
Pages (from-to)242-248
Number of pages7
JournalJournal of Business and Industrial Marketing
Issue number4
StatePublished - 2008


  • Product development
  • Team working
  • Virtual work


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