Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model

Mohammad Abu Nasir Rakib, Hyo Jung Julie Chang, Robert Paul Jones

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model'. Together they form a unique fingerprint.

Earth & Environmental Sciences

Social Sciences

Engineering & Materials Science