TY - JOUR
T1 - Dynamics of trust revision
T2 - Using health infomediaries
AU - Zahedi, Fatemeh
AU - Song, Jaeki
N1 - Funding Information:
We thank S. Guyétant, C. Bléchet (Department of Pathology) and P. Dumont (Department of Thoracic Surgery, Tours Hospital, France) for their help. We also thank D. Raine for editing the English. This study was supported by the Institut pour la Recherche sur la Thrombose et l’Hémostase.
Funding Information:
We thank S. Guyétant, C. Bléchet (Department of Pathology) and P. Dumont (Department of Thoracic Surgery, Tours Hospital, France) for their help. We also thank D. Raine for editing the English. This study was supported by the Institut pour la Recherche sur la Thrombose et l'Hémostase.
PY - 2008/3
Y1 - 2008/3
N2 - This study explores the process by which trust evolves over time. There have been a number of studies underscoring the importance of trust in the online environment. However, most trust studies have concentrated on the initial trust, and there is little known about how trust beliefs evolve over time. The dynamics of trust are of particular importance in the use of infornediaries (online information providers), among which health infornediaries are the most important for Web consumers in dealing with their wellness and health issues. We investigate the evolution of trust using the case of health infornediaries. The examination of the temporal changes in trust was carried out through two approaches - comparative statics and dynamic analyses. The research method was laboratory experiment and the data were collected for two episodes of encounters. Two comparative statics models and one dynamic model were estimated in order to examine the parameter changes from one episode of encounter to the next as well as the dynamics of belief changes. The results of analysis show that the structure of trust changes over time and information quality becomes the single most important antecedent in infomediary trust building in the later stages of use. Furthermore, our study also indicates that satisfaction plays an important role in changing Web customers'trust beliefs. Contributions as well as research and managerial implications are discussed.
AB - This study explores the process by which trust evolves over time. There have been a number of studies underscoring the importance of trust in the online environment. However, most trust studies have concentrated on the initial trust, and there is little known about how trust beliefs evolve over time. The dynamics of trust are of particular importance in the use of infornediaries (online information providers), among which health infornediaries are the most important for Web consumers in dealing with their wellness and health issues. We investigate the evolution of trust using the case of health infornediaries. The examination of the temporal changes in trust was carried out through two approaches - comparative statics and dynamic analyses. The research method was laboratory experiment and the data were collected for two episodes of encounters. Two comparative statics models and one dynamic model were estimated in order to examine the parameter changes from one episode of encounter to the next as well as the dynamics of belief changes. The results of analysis show that the structure of trust changes over time and information quality becomes the single most important antecedent in infomediary trust building in the later stages of use. Furthermore, our study also indicates that satisfaction plays an important role in changing Web customers'trust beliefs. Contributions as well as research and managerial implications are discussed.
KW - Agency theory
KW - Change in trust beliefs
KW - Emotional trust
KW - Information integration theory
KW - Satisfaction
KW - Trust attitude
UR - http://www.scopus.com/inward/record.url?scp=44249118847&partnerID=8YFLogxK
U2 - 10.2753/MIS0742-1222240409
DO - 10.2753/MIS0742-1222240409
M3 - Article
AN - SCOPUS:44249118847
SN - 0742-1222
VL - 24
SP - 225
EP - 248
JO - Journal of Management Information Systems
JF - Journal of Management Information Systems
IS - 4
ER -