Dynamics of Demand Behavior and Supermarket Performance During a Price War

Benaissa Chidmi, Eduardo Segarra

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)8-20
JournalInnovative Marketing
StatePublished - 2011

Fingerprint

Dive into the research topics of 'Dynamics of Demand Behavior and Supermarket Performance During a Price War'. Together they form a unique fingerprint.

Cite this