TY - JOUR
T1 - Dynamic motivated processing of emotional trajectories in public service announcements
AU - Keene, Justin Robert
AU - Lang, Annie
N1 - Publisher Copyright:
© 2016 National Communication Association.
Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 2016/10/1
Y1 - 2016/10/1
N2 - This manuscript, based upon previous work related to the dynamic processing of emotional trajectories, investigated how variable trajectories of emotional content can elicit motivational activation over time. Specifically, five emotional trajectories were examined: pleasant, unpleasant, pleasant and unpleasant simultaneously, pleasant leading to unpleasant, and unpleasant leading to pleasant. The resources available for encoding were indexed via secondary task reaction times, and memory was assessed via audio and video recognition. The results indicated that audio recognition improves as activation increases in the appetitive system while visual recognition improves as activation in the aversive system increases. The implications of these results are discussed in terms of communication theory and practice.
AB - This manuscript, based upon previous work related to the dynamic processing of emotional trajectories, investigated how variable trajectories of emotional content can elicit motivational activation over time. Specifically, five emotional trajectories were examined: pleasant, unpleasant, pleasant and unpleasant simultaneously, pleasant leading to unpleasant, and unpleasant leading to pleasant. The resources available for encoding were indexed via secondary task reaction times, and memory was assessed via audio and video recognition. The results indicated that audio recognition improves as activation increases in the appetitive system while visual recognition improves as activation in the aversive system increases. The implications of these results are discussed in terms of communication theory and practice.
KW - Dynamic message processing
KW - emotional trajectories
KW - motivational activation
KW - public service announcements
KW - resource allocation
UR - http://www.scopus.com/inward/record.url?scp=84975493943&partnerID=8YFLogxK
U2 - 10.1080/03637751.2016.1198040
DO - 10.1080/03637751.2016.1198040
M3 - Article
AN - SCOPUS:84975493943
VL - 83
SP - 468
EP - 485
JO - Communication Monographs
JF - Communication Monographs
SN - 0363-7751
IS - 4
ER -