Dual Perspectives on the Role of Market Orientation in New Product Development

Jean Lynne Johnson, Babu John Mariadoss

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationDual Perspectives on the Role of Market Orientation in New Product Development
PublisherNova Publishers
Pages3-42
Volume1
StatePublished - Nov 2019

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