Differential Effects of Experience, Subjective Knowledge, and Objective Knowledge on Sources of Information used in Consumer Wine Purchasing

Business & Economics

• Wine 80%
• Sources of Information 79%
• Purchasing 63%
• Structural Equation Modeling 17%
• Decision Process 16%
• Variety Seeking 15%
• Sales Personnel 15%
• Product Involvement 14%
• Consumer Experience 13%
• Restaurants 13%
• Purchasing Decision 12%
• Demographic Characteristics 12%
• Purchase Decision 11%
• Questionnaire 10%
• Marketers 9%

Social Sciences

• wine 100%
• source of information 77%
• experience 25%
• sales 11%
• purchase 10%
• personnel 8%
• questionnaire 5%

Earth & Environmental Sciences

• wine 95%
• decision 22%
• effect 19%
• decision process 14%
• purchase 12%
• consumption 8%
• product 5%
• modeling 4%