Diet Choice and the Role of Time Preference

Sandra J. Huston, Michael S. Finke

Research output: Contribution to journalReview articlepeer-review

55 Scopus citations


Economic theory related to time preference and health may be useful as a means of understanding the predictors of diet choice. The willingness to subvert present for future utility is hypothesized to influence the process of sacrificing time, flavor, convenience, and price in order to choose a healthful diet. Empirical results confirm the unique importance of variables related to rate of future discounting versus variables associated with market or cultural factors.

Original languageEnglish
Pages (from-to)143-160
Number of pages18
JournalJournal of Consumer Affairs
Issue number1
StatePublished - 2003


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