Development of the video game demand scale

Nicholas Bowman, Joseph Wasserman, Jaime Banks

Research output: Other contribution


This chapter synthesizes the content of the volume around four dimensions of interactivity (cognitive, affective, physical, social) and reports the empirical development of a metric for measuring gameplay demand.
Original languageEnglish
PublisherTaylor & Francis
StatePublished - Jul 2018

Cite this

Bowman, N., Wasserman, J., & Banks, J. (2018, Jul). Development of the video game demand scale. Taylor & Francis.