Development of the video game demand scale

Nicholas Bowman; Joseph Wasserman; Jaime Banks

Development of the video game demand scale

Nicholas Bowman, Joseph Wasserman, Jaime Banks

Department of Advertising

Research output: Other contribution

Abstract

This chapter synthesizes the content of the volume around four dimensions of interactivity (cognitive, affective, physical, social) and reports the empirical development of a metric for measuring gameplay demand.

Original language	English
Publisher	Taylor & Francis
State	Published - Jul 2018

Cite this

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title = "Development of the video game demand scale",

abstract = "This chapter synthesizes the content of the volume around four dimensions of interactivity (cognitive, affective, physical, social) and reports the empirical development of a metric for measuring gameplay demand.",

author = "Nicholas Bowman and Joseph Wasserman and Jaime Banks",

year = "2018",

month = jul,

language = "English",

publisher = "Taylor & Francis",

type = "Other",

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T1 - Development of the video game demand scale

AU - Bowman, Nicholas

AU - Wasserman, Joseph

AU - Banks, Jaime

PY - 2018/7

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N2 - This chapter synthesizes the content of the volume around four dimensions of interactivity (cognitive, affective, physical, social) and reports the empirical development of a metric for measuring gameplay demand.

AB - This chapter synthesizes the content of the volume around four dimensions of interactivity (cognitive, affective, physical, social) and reports the empirical development of a metric for measuring gameplay demand.

M3 - Other contribution

PB - Taylor & Francis

ER -