Original language | English |
---|---|
Pages (from-to) | 72 - 84 |
Journal | AMS Review |
State | Published - 2011 |
Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory
Shelby Hunt
Research output: Contribution to journal › Article
Shelby Hunt
Research output: Contribution to journal › Article
Original language | English |
---|---|
Pages (from-to) | 72 - 84 |
Journal | AMS Review |
State | Published - 2011 |