| Original language | English |
|---|---|
| Pages (from-to) | 72 - 84 |
| Journal | AMS Review |
| State | Published - 2011 |
Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory
Research output: Contribution to journal › Article
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 72 - 84 |
| Journal | AMS Review |
| State | Published - 2011 |