Original language | English |
---|---|
Pages (from-to) | 95-98 |
Number of pages | 4 |
Journal | AMS Review |
Volume | 1 |
Issue number | 2 |
DOIs | |
State | Published - Jun 2011 |
Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?
Research output: Contribution to journal › Editorial
1
Scopus
citations