Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

Shelby D. Hunt

doi:10.1007/s13162-011-0013-2

Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

Shelby D. Hunt

Business Administration

Research output: Contribution to journal › Editorial

1 Scopus citations

Original language	English
Pages (from-to)	95-98
Number of pages	4
Journal	AMS Review
Volume	1
Issue number	2
DOIs	https://doi.org/10.1007/s13162-011-0013-2
State	Published - Jun 2011

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title = "Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What{\textquoteright}s important? What{\textquoteright}s next?",

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Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

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