Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

Shelby D. Hunt

doi:10.1007/s13162-011-0013-2

Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

Shelby D. Hunt

Business Administration

Research output: Contribution to journal › Editorial

1 Scopus citations

Original language	English
Pages (from-to)	95-98
Number of pages	4
Journal	AMS Review
Volume	1
Issue number	2
DOIs	https://doi.org/10.1007/s13162-011-0013-2
State	Published - Jun 2011

Access to Document

10.1007/s13162-011-0013-2

Fingerprint Dive into the research topics of 'Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?'. Together they form a unique fingerprint.

Cite this

@article{cd8248c791e941dabfe0faf27579a09d,

title = "Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What{\textquoteright}s important? What{\textquoteright}s next?",

author = "Hunt, {Shelby D.}",

year = "2011",

month = jun,

doi = "10.1007/s13162-011-0013-2",

language = "English",

volume = "1",

pages = "95--98",

journal = "AMS Review",

issn = "1869-814X",

number = "2",

}

TY - JOUR

T1 - Developing successful theories in marketing and R-A theory

T2 - Historical evolution? Other drivers? What’s important? What’s next?

AU - Hunt, Shelby D.

PY - 2011/6

Y1 - 2011/6

UR - http://www.scopus.com/inward/record.url?scp=85093911733&partnerID=8YFLogxK

U2 - 10.1007/s13162-011-0013-2

DO - 10.1007/s13162-011-0013-2

M3 - Editorial

AN - SCOPUS:85093911733

VL - 1

SP - 95

EP - 98

JO - AMS Review

JF - AMS Review

SN - 1869-814X

IS - 2

ER -

Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next?

Access to Document

Other files and links

Cite this