Developing International Sport Markets: Professional Sports Selling to New Segments with New Promotions

B. Larson, R. Jenson, Nicholas Bowman

Research output: Contribution to journal › Article › peer-review

Cite this

@article{80264ef27de045b491c67f1e6de57aa9,

title = "Developing International Sport Markets: Professional Sports Selling to New Segments with New Promotions",

author = "B. Larson and R. Jenson and Nicholas Bowman",

year = "2011",

language = "English",

pages = "9--24",

journal = "Default journal",

publisher = "Current Opinion in Endocrinology Diabetes and Obesity",

}