TY - JOUR
T1 - DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION
T2 - PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS
AU - Shah, Purvi
AU - Madhavaram, Sreedhar
AU - Laverie, Debra A.
N1 - Publisher Copyright:
© 2019, Copyright © 2019 Society for Marketing Advances.
PY - 2019/10/2
Y1 - 2019/10/2
N2 - Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a common organizing framework, we argue that taxonomies associated with pedagogical competence can be used for reflection and development of one’s marketing pedagogy. Analyses of 42 teaching portfolio guides from 23 universities in the US reveal that the (i) recommended organization of teaching portfolios remains vastly dissimilar and highly fragmented and (ii) pedagogical competence framework is appropriate for the development and organization of teaching portfolios. We conclude with a discussion of the implications of this research for marketing education.
AB - Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a common organizing framework, we argue that taxonomies associated with pedagogical competence can be used for reflection and development of one’s marketing pedagogy. Analyses of 42 teaching portfolio guides from 23 universities in the US reveal that the (i) recommended organization of teaching portfolios remains vastly dissimilar and highly fragmented and (ii) pedagogical competence framework is appropriate for the development and organization of teaching portfolios. We conclude with a discussion of the implications of this research for marketing education.
UR - http://www.scopus.com/inward/record.url?scp=85071476575&partnerID=8YFLogxK
U2 - 10.1080/10528008.2019.1657775
DO - 10.1080/10528008.2019.1657775
M3 - Article
AN - SCOPUS:85071476575
VL - 29
SP - 283
EP - 304
JO - Marketing Education Review
JF - Marketing Education Review
SN - 1052-8008
IS - 4
ER -