| Original language | English |
|---|---|
| Pages (from-to) | 192-206 |
| Journal | Journal of Sport Management |
| State | Published - Mar 2016 |
Fingerprint Dive into the research topics of 'Determinants of word-of-mouth influence in sport viewership'. Together they form a unique fingerprint.
Cite this
Asada, A., & Ko, Y. J. (2016). Determinants of word-of-mouth influence in sport viewership. Journal of Sport Management, 192-206.