Design Is How It Works: How the Smartest Companies Turn Product into Icons

Research output: Contribution to journalReview article

Original languageEnglish
Pages (from-to)149
Number of pages1
JournalJournal of Product & Brand Management
Volume21
Issue number2
DOIs
StatePublished - Apr 13 2012

Keywords

  • Consumer
  • Design
  • Need fulfillment
  • Problem solution
  • Product

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