Design Is How It Works: How the Smartest Companies Turn Product into Icons

Robert P. Jones

doi:10.1108/10610421211215625

Design Is How It Works: How the Smartest Companies Turn Product into Icons

Hospitality and Retail Management

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	149
Number of pages	1
Journal	Journal of Product & Brand Management
Volume	21
Issue number	2
DOIs	https://doi.org/10.1108/10610421211215625
State	Published - Apr 13 2012

Keywords

Consumer
Design
Need fulfillment
Problem solution
Product

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10.1108/10610421211215625

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title = "Design Is How It Works: How the Smartest Companies Turn Product into Icons",

keywords = "Consumer, Design, Need fulfillment, Problem solution, Product",

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year = "2012",

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language = "English",

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pages = "149",

journal = "Journal of Product & Brand Management",

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number = "2",

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AU - Jones, Robert P.

PY - 2012/4/13

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KW - Consumer

KW - Design

KW - Need fulfillment

KW - Problem solution

KW - Product

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SP - 149

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

IS - 2

ER -

Design Is How It Works: How the Smartest Companies Turn Product into Icons

Keywords

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