Demand for High-Quality Beef Attributes in Developing Countries: The Case of Ecuador

María José Castillo, Carlos E. Carpio

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

Consumer preferences are likely to become more important in policy and market initiatives in developing countries. This study explores current and potential demand for high-quality beef in Ecuador. A survey of 547 households (including two choice experiments) was carried out in order to gather knowledge, quality perceptions, and experiences regarding Ecuadorian beef and preferences for specific beef attributes. Consumers have positive and economically significant willingness-to-pay values for all credence attributes considered in the study: sanitary control, meat maturation, animal welfare, and traceability. The results provide evidence that there is a potential market for increased-quality beef in Ecuador.

Original languageEnglish
Pages (from-to)568-590
Number of pages23
JournalJournal of Agricultural and Applied Economics
Volume51
Issue number4
DOIs
StatePublished - Nov 1 2019

Keywords

  • Beef demand
  • choice experiments
  • consumer demand
  • credence attributes
  • mixed logit model

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