TY - JOUR
T1 - Deceived, disgusted, and defensive
T2 - Motivated processing of anti-tobacco advertisements
AU - Leshner, Glenn
AU - Clayton, Russell B.
AU - Bolls, Paul D.
AU - Bhandari, Manu
N1 - Publisher Copyright:
© 2017 Taylor & Francis Group, LLC.
PY - 2018/8/27
Y1 - 2018/8/27
N2 - A 2 × 2 experiment was conducted, where participants watched anti-tobacco messages that varied in deception (content portraying tobacco companies as dishonest) and disgust (negative graphic images) content. Psychophysiological measures, self-report, and a recognition test were used to test hypotheses generated from the motivated cognition framework. The results of this study indicate that messages containing both deception and disgust push viewers into a cascade of defensive responses reflected by increased self-reported unpleasantness, reduced resources allocated to encoding, worsened recognition memory, and dampened emotional responses compared to messages depicting one attribute or neither. Findings from this study demonstrate the value of applying a motivated cognition theoretical framework in research on responses to emotional content in health messages and support previous research on defensive processing and message design of anti-tobacco messages.
AB - A 2 × 2 experiment was conducted, where participants watched anti-tobacco messages that varied in deception (content portraying tobacco companies as dishonest) and disgust (negative graphic images) content. Psychophysiological measures, self-report, and a recognition test were used to test hypotheses generated from the motivated cognition framework. The results of this study indicate that messages containing both deception and disgust push viewers into a cascade of defensive responses reflected by increased self-reported unpleasantness, reduced resources allocated to encoding, worsened recognition memory, and dampened emotional responses compared to messages depicting one attribute or neither. Findings from this study demonstrate the value of applying a motivated cognition theoretical framework in research on responses to emotional content in health messages and support previous research on defensive processing and message design of anti-tobacco messages.
UR - http://www.scopus.com/inward/record.url?scp=85028532028&partnerID=8YFLogxK
U2 - 10.1080/10410236.2017.1350908
DO - 10.1080/10410236.2017.1350908
M3 - Article
C2 - 28850253
AN - SCOPUS:85028532028
SN - 1041-0236
VL - 33
SP - 1223
EP - 1232
JO - Health Communication
JF - Health Communication
IS - 10
ER -