Cute, creepy, or crispy—How values, attitudes, and norms shape human behavior toward bats

Bat populations around the world are declining as a consequence of human activities. Bat conservation thus hinges on changing human behavior, but to do so, we must understand the origins and drivers of the behavior. As natural scientists, most bat biologists lack the knowledge and training to implement rigorous studies of the human dimensions of bat conservation, yet such studies are needed to guide successful intervention. As we travel through the Anthropocene, it is critical that bat conservation biologists adopt an interdisciplinary approach and work with researchers from the social sciences who hold these skills and knowledge. To facilitate conversation and collaboration with conservation social scientists, I review the key theoretical and empirical perspectives on human behavior toward wildlife and report on studies of bats in these contexts wherever possible. I also recommend ways in which bat biologists can use some of this knowledge to enhance less structured or opportunistic outreach efforts encountered during our research activities.