Customer satisfaction with consumption systems

Vishal Bindroo, Babu John Mariadoss, Kumar Sarangee, Raj Echambadi

Research output: Contribution to journalArticlepeer-review

Abstract

This research examines how satisfaction toward a product and its associated services offered together by a single provider jointly affects behavioral intentions toward the provider.
Original languageEnglish
Pages (from-to)1-17
JournalJournal of Business to Business Marketing
DOIs
StatePublished - Jan 2 2020

Fingerprint

Dive into the research topics of 'Customer satisfaction with consumption systems'. Together they form a unique fingerprint.

Cite this