Customer satisfaction with consumption systems

Vishal Bindroo, Babu John Mariadoss, Kumar Sarangee, Raj Echambadi

Research output: Contribution to journalArticlepeer-review


This research examines how satisfaction toward a product and its associated services offered together by a single provider jointly affects behavioral intentions toward the provider.
Original languageEnglish
Pages (from-to)1-17
JournalJournal of Business to Business Marketing
StatePublished - Jan 2 2020


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