Cumulative and long-term campaign advertising effects on trust and talk

Melissa Gotlieb, Rosanne M. Scholl, Travis N. Ridout, Kenneth M. Goldstein, Dhavan V. Shah

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-22
JournalInternational Journal of Public Opinion Research
StatePublished - 2017

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