Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action

Ayman Harb, Aahed Khliefat, Yahia Alzhoul, Deborah Fowler, Nael Sarhan, Khalid Eyoun

Research output: Contribution to journalArticlepeer-review

Abstract

10.1080/08841241.2021.1958125
Original languageEnglish
JournalJournal of Marketing for Higher Education (WMHE)
StatePublished - Aug 1 2021

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