Cuando potencias hegemónicas riñen: Televisa vs. Univision Communications vistas a través de una lente de gestión de medios

The interests of Mexican television companies and the Spanish-speaking television sector in the United States have been closely linked since the 1960s, when insightful Mexican entrepreneurship, investment capitals and media programming were all exported to the North. Both industries had remained interrelated for over 50 years via a multiplicity of personal and contractual relationships, including a series of program license agreements (PLA). This article examines the three-year long legal dispute between two leading figures in their respective markets: Televisa (Mexico) and Univision (United States). The dispute, resolved in different stages in 2009 and 2010, centered on the value of Televisa programming based on its program license agreement with Univision, as well as digital media rights over Televisa programs broadcast over the web in the United States. This case and its resolution are analyzed in light of the half-century long relationship between these two companies as well as th