Agricultural communicators and industry stakeholders need to develop, prepare and implement crisis communication plans to help assure the sustainability of the agricultural industry. This study sought to determine competencies, traits, skills and tools needed by agriculture crisis communication professionals who manage public communication during times of turmoil. The researchers used a five-round Delphi to identify crisis communicator needs and the extent to which the identified competencies, traits, skills and tools exist in and with industry professionals. Eight major crisis communication need areas were identified and verified in the first two Delphi rounds: (a) areas of experience; (b) communication, media and technical skills; (c) contingency plans and preparedness; (d) learning/training needs and opportunities; (e) media and technical skills; (f) networking opportunities; (g) personal traits; and (h) supplies and tools. Round three employed a five-point Likert-type scale t
|Journal||North American Colleges and Teachers of Agriculture Journal|
|State||Published - Dec 2012|
Edgar, L., Edgar, D., McGuire, A., Rutherford, T., Doerfert, D., & Murphrey, T. (2012). Crisis communication needs assessment: A Delphi study to enhance instruction for agricultural communicators and other stakeholders. North American Colleges and Teachers of Agriculture Journal, 52-62.